An event in the streets of Rome to promote the new electric powered Smart car.
A new concept that puts together video games and reality.
The project
A new original interactive game, inspired by Pac-Man.
A Smart completely decorated with led lights drives around the streets of Rome.
The driver is connected via speakerphone to the team-mate, who is in the info center in front of a screen. There in the screen the team-mate sees the map of Rome in PacMan graphic style, with bonus points to catch and chaser ghosts to run away from. The team-mate guides the driver (who is not aware of the map, the bonuses, the ghosts), and tells him/her which way to go.
When: 2010
Where: Roma
What: City Experience – Videogame&Reality
What we made
Project design, graphic, programming, interaction design.
In collaboration with SìProduzioni.